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Custom water bottle labels can be an effective marketing tool if you use them to catch the attention of consumers and promote your business. Whether you hand out bottles of water at trade shows or community events, you can make a bigger impression if the labels on the bottles display your company or business logo. After all, a primary goal of advertising is to get inside the consumer's mind.  

Adding Punch to Promotional Giveaways

If you are going to offer a giveaway, give people something they can use. Keep in mind that when handing out giveaways, you are giving people something to help them remember you. Bottles of water make sense because people drink it, especially when they are walking around.

In showing that you care about the consumer, take it a step further by including a few words of helpful information on the label along with your company's name and logo. Not only will you be spreading around the name of your business, but by printing a healthful benefit of drinking water on the label, you'll also be circulating a positive message.

To build brand awareness, the label on the water bottle should be designed to catch the consumer's eye. Label materials count too. If your budget allows, clear transparent labels can make your label stand out by adding a touch of class and creating a 3D effect. Another attention-grabber is a label printed on metalized silver paper or foil film material with its shiny metallic look. The printer applies clear laminate for waterproofing. Like transparent labels, metallic labels cost more than labels printed on white paper.

Choosing the Right Printing Company

Whether you buy labels from a local printer or an online vendor, there are certain things you should look for in a company that prints bottle labels.

• History of experience in the label-printing industry

• Discounted pricing when ordering a higher quantity of labels

• Labels printed on a waterproof material (labels printed on white, semi-gloss paper are cost effective yet offer quality and sheen)

• Shipment of labels within days of placing an order

• Prompt customer service

Many companies make software applications available that allow you to create your own label design online. Other companies give you the choice of label designs from pre-designed templates, although you may have the option of changing text and selecting from a variety of colors and images.

Personal Uses for Custom Water Bottle Labels

Custom water bottle labels (such as those offered by Northwest Label) can play a role outside of your business as well. If you are looking for a way to add a special touch to a memorable event like a wedding, baby shower, graduation, anniversary, or birthday party, personalized water bottles offer an affordable option. In addition to colorful designs, graphics, and messages, you can even add a photo on a removable label if you want to give your guests a more lasting keepsake.